Providing guidance and support activities to enable business growth in the West Midlands

The programme helps small and medium sized enterprises demystify the world of business finance

The programme is intended to have regional impact by significantly improving the opportunity of gaining external investment for start-ups, early years high growth SMEs and scale up SMEs.

The Investment Readiness Programme is being delivered in Coventry by 

There are two, fully-funded, stages of support available:

Stage 1

Information & Expert Advice

Participants joining Stage 1 of the programme will be invited to attend an informative, expert-led workshop, which will enable attendees to identify funding routes for their business, and will cover topics such as:

  • Debt finance
  • Asset finance
  • Finding and applying for grants
  • Equity & Venture Capital
  • Angel Investors & Crowdfunding
  • Pitch Decks

Upon conclusion of the workshop, participants will be offered a 1:1 with the programme’s High Growth Specialist, during which their business will be assessed for eligibility for Stage 2 of the programme. Those who are not eligible at this time, will be signposted to alternative support for their business.

For more information, please email: or complete our online form here.

Stage 2

1:1 Mentoring & Specialist Advice

Businesses progressing to Stage 2, will join a small cohort to receive up to 24 hours of intensive support from specialist mentors, to get their business investment ready.

Advice will be tailored to each business’ needs and include access to;

  • Dedicated online tools
  • Support from experienced investors
  • Development of pitch decks
  • Business planning/modelling
  • Intellectual Property review
  • Valuation guidance
  • Technology review and more

Stage 2 Participants Only Area